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The Super Bowl ad phenomenon

Are you one among the millions who will be glued to your television screen on Sunday watching the Super Bowl? It's become almost a rite of passage among Americans, something one must do. However, iconoclast that I am and non-football-fan that I am, I don't plan to be watching the game. I'd be more likely to watch the Puppy Bowl. I say that even though I do admit to a rooting interest in the game. Archie Manning was a football star at the University of Mississippi when I was at the University of Tennessee at Chattanooga. Coming from Mississippi myself, Archie was, of course, a hero to me and when his team played my college's team, I had very torn loyalties. Later, I followed his career with the Saints, and later still, I was interested when his sons, Peyton and Eli, started playing for the pros. I have continued to follow their careers, not avidly, but with some interest, and, in fact, I will be pulling for Eli and his Giants to win the big game on Sunday. Even if I don...